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THE FUTURE IS NOW

'
TODAY IS TOMORROW'S YESTERDAY

Last year, on 31 October we inaugurated our new logistics centre in Saalhausen. I wish that you could all have been there because the future of TRACTO-TECHNIK never felt so close as it did that day. Investments like this show how seriously we take the future. It is part of our growth strategy that lets us continue to manage and develop the company independently.

Our passion for technology, our innovative power, paired with business success is the basis for the entrepreneurial freedom that lets us make TRACTO-TECHNIK so special to us and the world. We chose the right moment to take a critical look at what we do and how we do it, and to think about how we can do things better.

HOW CAN WE make TRACTO-TECHNIK FIT FOR THE FUTURE?

Our efforts, and more so, that of our customers are focusing increasingly on the future of drilling: what do our customers need, what matters to them, so we can ensure that they continue to trust in TRACTO-
TECHNIK.

This is an important question; it may sound commonplace from today's perspective, but a few years ago, it would have sparked a cultural revolution. It is a difference if I give a customer what we think is right for them or ask them what they need and develop my offer along these lines. The result is a revolutionary new drill concept that satisfies our customers' special requirements. At the same time, the new concept is in line with our commitment to standardisation as the fundamental prerequisite for scalability and healthy growth.

The new GRUNDODRILL, which we are presenting for the first time in public at the bauma in Munich also offers outstanding digital features. Operation is intuitive and user-friendly. The design of the new GRUNDODRILL is also guaranteed to impress. Our developers used the term 'sexy' in connection with a drill for the first time. And I couldn't agree more!
At the bauma we are also exhibiting our new generation of GRUNDOMAT soil displacement hammers, another example of a proven product that is now quite simply even better thanks to intensive cooperation with our customers. Great new products like this can only be developed in the right ecosystem that cultivates values and principle and shapes the company for the future. Aside from developing new products and services, we have also launched a major in-house revitalisation programme, giving all our employees the opportunity to join in and shape the future with us.

WE MAKE IT SIMPLE & EASY

The world in which we live has become faster and more complex. It calls on us machine manufacturers to de-
velop products and services that are designed to simplify our customers' lives, and make it easier and simpler for them to tackle their complex tasks. We are a key mover in resolving our customers' entrepreneurial challenges – we help them to handle their orders as efficiently and profitably as possible.

So "simple & easy" is not just a catchphrase, but a promise that we give to our customers and business partners. We have made "simple & easy" part of our DNA. Everything we develop, plan and implement today must be simple and easy to understand. This applies to our products and just as much to our own processes – from bill receipt to production planning. And although like in nature, things don't happen overnight, the modification of our DNA will gradually impact on everything and everyone.

TRENCHLESS – UNIQUE SUCCESS FACTOR

My vision is that in 10 years' time every contractor and landscape gardener who has a digger will also have a machine for trenchless drilling in their yard – ideally one from TRACTO-TECHNIK. I'd like to show you what brings me to this bold ambition: just take time to think about all the challenges that only we can solve with our unique technology.

It is undisputed that water is essential to life and disposing of waste water is part of the picture. Look at the state of sewers not only in Europe, but across the globe and you soon realise that "patching things up" as is generally the custom, does not solve any problems. Trenchless technology,especially in urban areas, is the sustainable solution for renovation and rehabilitation.

Livelihoods worldwide also hinge on high speed Internet and thus pushing ahead with the installation of fibre optic cables – without having to dig up streets and whole communities. Internet access is both a political and macroeconomic challenge – and we offer a fast and simple solution.

Skilled labour shortages and wage costs are the No.1 issue when calculating construction costs in all key economic areas and increasingly, also in emerging countries. Swift execution and a sparing use of resources by smart machinery and tools are a crucial lever: we have the technology to satisfy these requirements.

"SMART TECHNOLOGY TO BRING THE ESSENTIALS FOR LIFE TO EVERYONE"

Our corporate vision addresses the essentials for life to everyone: providing drinking water, disposing of waste water, supplying energy in the form of electricity, oil, gas and access to high speed Internet. Our vision tells us how to do it: smartly. We do it smartly. We do it with a unique technology – trenchless technology. Since we offer our solution worldwide, we have translated our corporate vision into English for the first time.

At TRACTO-TECHNIK we have an efficient, economical and smart technology that satisfies people's essential needs for electricity, water, gas and the Internet all over the world.  Smart – for everything and everyone.
  
Yours, Tim Hofmeister, CEO 

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